Bond for sale?
The new James bond's equipment seems to have a recurring theme, from his Sony Vaio to his Sony camera, answering his SonyEricsson phone and using Sony GPS, it's not a surprise to anyone that the new film is made by Sony, and shot with Sony Cinecameras.
To me this seems like an extreme example of product placement. Few people are loyal to electronic companies, we want the best for the cheapest and it doesn't surprise people to learn the same company isn't necessarily the best value in every department.Company directors need to stop thinking in the world domination frame of mind and move to a revolutionary 'practice what you are good at and make it irreplaceable technology to as many people as you can' which must be a better plan if you don't want to risk over stretching your business. Product placement doesn't bother me too much, I find it's one of the most subtle way of advertising, and if it's not intrusive and I haven't been bothered by it during a film no harm done, but you still don't want to feel like you are being brainwashed. Email this story to a friend  Add this link to:            
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